HUBZone firms receive a 10% price evaluation preference in full and open competition (FAR 19.1307). If the HUBZone offer is not the lowest price but is within 10% of the lowest, it is treated as the lowest for evaluation purposes. This preference does not apply in set-aside competitions or when price is evaluated under best value tradeoff.
is a metric concept federal contractors and grant writers run into across solicitations, regulations, and award filings
Hubzone Price Evaluation Preference is a measurement used in federal contract evaluation, source selection, oversight, or performance management. Understanding Hubzone Price Evaluation Preference matters because evaluators use metrics like it to compare proposals quantitatively, score past performance, set award-fee outcomes, and decide who gets the next option year. Contractors who track how Hubzone Price Evaluation Preference is calculated — and what target values look like in their NAICS or service area — write proposals that are concrete and defensible instead of generic and easily dismissed. Hubzone Price Evaluation Preference also has implications for contract administration: getting the calculation methodology wrong post-award is a common source of disputes and contracting-officer modifications. Pair Hubzone Price Evaluation Preference with the related metrics above to see how the federal government composes evaluation criteria into source-selection narratives.
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