Federal glossary · Process
Market Research (FAR Part 10) is the investigation of the commercial marketplace before defining requirements or selecting an acquisition strategy. COs must determine if commercial items can meet government needs. Contractors should respond to Sources Sought notices and RFIs.
Example: Respond to an RFI, RFP, or Sources Sought notice.
Reference record · Sources: Federal Acquisition Regulation · Verified Jul 2, 2026 · Covers definition, governing source
Also known as
Market Research (FAR Part 10) is the investigation of the commercial marketplace before defining requirements or selecting an acquisition strategy. COs must determine if commercial items can meet government needs. Contractors should respond to Sources Sought notices and RFIs.
is a process concept federal contractors and grant writers run into across solicitations, regulations, and award filings
Market Research is a step or workflow in the federal-procurement lifecycle. For example: Example: Respond to an RFI, RFP, or Sources Sought notice. Knowing where Market Research fits in the larger acquisition arc — from market research through award through performance — helps contractors time their engagement, identify the right contracting officials, and avoid showing up too late to influence the requirement. Many proposal failures trace back to misunderstanding when Market Research occurs, who owns it, and what artifacts it produces. The related terms above name the adjacent process steps that most commonly precede or follow Market Research, and tracking those transitions over time is one of the more reliable ways to build pipeline visibility ahead of formal solicitations.
Example: Respond to an RFI, RFP, or Sources Sought notice.
Meaning in practice
Market Research is a step in a government workflow or procurement lifecycle.
Where you’ll see it
You will see it in NOFOs, solicitations, evaluation sections, award letters, and procedural instructions. Example: Example: Respond to an RFI, RFP, or Sources Sought notice..
Common confusion
People often confuse the document that describes the process with the process itself.
What to do next
Identify the deadline, owner, and artifacts the process produces before you move forward.
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