Market Research (FAR Part 10) is the investigation of the commercial marketplace before defining requirements or selecting an acquisition strategy. COs must determine if commercial items can meet government needs. Contractors should respond to Sources Sought notices and RFIs.
is a process concept federal contractors and grant writers run into across solicitations, regulations, and award filings
Market Research is a step or workflow in the federal-procurement lifecycle. Knowing where Market Research fits in the larger acquisition arc — from market research through award through performance — helps contractors time their engagement, identify the right contracting officials, and avoid showing up too late to influence the requirement. Many proposal failures trace back to misunderstanding when Market Research occurs, who owns it, and what artifacts it produces. The related terms above name the adjacent process steps that most commonly precede or follow Market Research, and tracking those transitions over time is one of the more reliable ways to build pipeline visibility ahead of formal solicitations.
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